The first ever company dedicated to manufacturing workwear for women. Also run the Red Ants Pants Foundation, dedicated to fostering strength and self-reliance in women in rural, agricultural communities.
“When women put on a pair of our pants, they’re not just putting on canvas, they’re putting on another identity of feeling more badass.”
MBAx0 Summer 2013:
Advised the RAP team to allow Aljazeera English to come cover the 10,000-person RAP Festival in Montana, as part of a story on rural economic development. Used in-person and online customer research to provide an online marketing and social engagement strategy for RAP. Also leant a hand on the festival grounds — cutting pipes, selling beer tokens, and even cross-cut-sawing!
MBAx1 Summer 2014:
Dove into the business operations of RAP to recommend time-saving technology and checklists to reduce the time Sarah and her team have to spend intervening manually in the pants business, allowing them to focus more time on building the brand, preparing for and running the yearly music festival and the RAP Foundation.
“Working with MBAs Across America these two years has been a huge success. This collaboration is an exceptional fit that truly benefits both the entrepreneurs and the MBA students. Here at Red Ants Pants we’re looking forward to maintaining a long-term relationship with the crew. We highly recommend this partnership and hope to see it expand and thrive!”
Getting out into the corners of America where small business owners are living and breathing entrepreneurship on the ground level — and stepping away from the computer to get your hands dirty — is a powerful way to grow and make real impact. Connecting rural entrepreneurs to the resources on the coasts seems like a big untapped opportunity.