Highland Brewing Company: Asheville, NC

"Working with MBAs Across America was excellent. Being chosen was an honor - one we didn't fully realize until we saw how engaged they were with us. Their desire to work hard, learn about the deeper meanings of "good" business, and provide something for us in the process was a gift to us."

September 24, 2013

  • Oscar Wong Pic

Leah and Oscar Wong

What they do:

A family-owned craft brewery — Asheville’s first — that is dedicated to community engagement and environmental conservation.

Quote:

“Do what’s right for the beer and the community, and everything else will fall in place.”

What we helped them with:

MBAx0 Summer 2013:

Met with customers in Asheville, Highland employees, and engaged close to 300 Highland fans online to help the company get a deeper understanding of their brand as the craft beer competition intensifies.

Testimonial:

“Working with MBAs Across America was excellent. Being chosen was an honor – one we didn’t fully realize until we saw how engaged they were with us. Their desire to work hard, learn about the deeper meanings of “good” business, and provide something for us in the process was a gift to us.”

What we learned:

Oscar’s vision of America as a place where “you’re free to fail where in other places, you’re not even free to try,” and where hard work pays off more often than not is something that our generation has to protect and advance, and which entrepreneurs are proving every day.

 

Highland Brewing Company

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