IDEUM: Corrales, New Mexico

“I appreciate the outside view and insight into our products — since they are in an emerging market, the "best practices" for marketing and selling these devices can elusive.”

September 24, 2013

  • Jim Spadaccini Pic

Jim Spadaccini

What they do:

A human-computer interaction company that develops multi-touch hardware and motion-recognition software for public and private spaces, including museums, corporate lobbies, hotels, galleries, and the home.

Quote:

“The public space is the last frontier for tech-enabled human interaction.”

What we did for them:

Developed a guide for IDEUM’s upcoming product release of an innovative multi-touch coffee table. Built a sales forecasting model for the overall hardware business that Jim & his team could use to project revenue, and track marketing efforts to results more accurately.

Testimonial:

“I appreciate the outside view and insight into our products — since they are in an emerging market, the “best practices” for marketing and selling these devices can elusive.”

What we learned:

There are countless paths to high-impact entrepreneurship, including playing in a punk rock band as a teenager with Moby and Rob Zombie, which only Jim Spadaccini could pull off.

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